Monday, 31 August 2015

What your love for spicy food really means

MANILA, Philippines – Let's face it; you are what you eat. Your food choices mirror your personality but, at the same time, it also reflects on the place, people and culture that make up your background. To paraphrase a classic ballad, food is all around you, and so the feeling grows!

Those that have a penchant for spicy food tend to stand out. They favor food that is bursting with flavor, color and spicy goodness. They also tend to apply the same outlook on life, seeking experiences that are new, different and exciting. Make no mistake; spicy food lovers are likely to be thrill-seekers at heart.

The science behind the spice

Spicy food lovers are more inclined to being adventurous in their day-to-day lives, and that's backed by science. Researchers from Penn State University found that the more a person craves for spicy food, the more likely they are to seek excitement in other aspects of their lives. Every bite of a spicy dish is an adventure and the lives of its fans are no exception.

On a more practical level, the fiery experience of spicy food can actually cool your body down on a hot day. As your blood circulates, your body begins to sweat. Once your body's moisture evaporates, you have already cooled off from the heat. Scientists identify this effect as "gustatory facial sweating" due to the initial perspiration starting from your face. Getting a bit red-faced and sweaty may not be sexy but eating spicy food will do the trick on hot days.

Other benefits of spicy food include improved digestion, decongestion of the nasal passage and lower blood pressure. Certain spicy dishes have even been linked with possible cancer-preventing properties. And a healthier lifestyle is certainly an adventure worth pursuing.

Local flavor

For countries that have spicy dishes in their gastronomic offerings, there is normally a particular spice associated with that region as well. For Indian curries, turmeric is a primary source. Mexican dishes are usually enhanced with hot tamales. For Filipinos, the chili of choice is the siling labuyo. The good news is that in addition to livening up your food, our local chili also offers a host of health benefits.

The active ingredient in siling labuyo, the one that gives your mouth that burning sensation, is known as capsaicin. A 2009 study conducted in Thailand found that capsaicin contains properties that can help reduce the likelihood of diabetes.

Capsaicin also triggers the release of endorphins, the body's feel-good hormones. Siling labuyo is also a good source of iron, calcium, phosphorus and vitamins A and B.

Wouldn't you know it, but siling labuyo is also commonly used in various forms of household remedies, like gargles for sore throats, and ointments for pain relief. Its crushed juices are even used to relieve toothaches.

A dash of siling labuyo is often added to Filipino dishes like instant mami for the flavorful kick that spicy lovers crave for. One bite of this chili is enough to leave you reaching for the nearest glass of water.

The siling labuyo might be small in stature but it is most definitely potent. In fact, when measured on the Scoville Scale (the scale that scientists use to measure spiciness), the siling labuyo scores a whopping 100,000 Scoville Heat Units!

Spice up your life

The road to spicy enlightenment is a lot like training for a marathon. At first, the task seems impossible and leaves you gasping for air. With increasing doses over time, however, your body soon adapts to the new stimulus and you find yourself getting that runner's high. Or in this case, the spicy lover's high.

So why not add some spice to your life and embark on a culinary adventure? The next time you're faced with a choice between mild and spicy, take the fiery road. It'll leave you feeling warm on the inside and slightly chili all over. – Rappler.com

Make the most of your spicy personality with the new Lucky Me! Mami Spicy Labuyo Mami – in Spicy Beef, Spicy Pork, and Spicy Chicken.


Source: What your love for spicy food really means

Sunday, 30 August 2015

Most expensive food items in the world

Food, glorious food! It does not take much to make a man happy. If you have money, however, you can have the real costly versions of all these goodies. Here is a list of some of the most expensive culinary items in the world…

Italian white alba truffle

Truffles are expensive items, but none as dear as the Italian white alba version. These items have become difficult to cultivate, thus explaining the exorbitant price. A huge white alba truffle that came in at around 1.51 kg was once sold for over $160,000. A retail investor from Hong Kong and his wife brought home the truffle.

Almas caviar

The Almas caviar is an extremely rare food item from Iran. Caviars are already expensive to begin with, but the rarity of this item makes it even more expensive. As a matter of fact, even finding a store that sells it is like looking for a needle in the haystack. The only store known to carry this item is the Caviar House & Prunier located in Picadilly in London. The store packages the caviar on a per-kilo basis and places it in a tin made of 24-k gold. Selling price is $25,000. If you want just a taste of it, then a smaller tin is sold for $1,250.

Yubari King melons

No, these are not the ordinary cantaloupes that you can find in the supermarket. The orange-fleshed Yubari King melons are coveted because of its proportion and sweetness. These items are so in demand that auctions are actually conducted for its purchase. In 2008, over 100 melon fruits from Yubari were on the block. The most perfect of all was the first item put on sale. A businessman who owns a souvenir shop and seafood lunch restaurant made a bid of nearly $23,000 for the honour and privilege of taking home that particular fruit.

Densuke black watermelon

Black watermelons are rare items, especially the Densuke variety that is only grown in the island of Hokkaido in Japan. A harvest will typically yield only a few dozen fruits. What makes it special, aside from its rarity? Its hardness and crispness are just perfect, plus, the level of sweetness is just incomparable. A fruit that weighed 17 pounds once went for $6,100.

Domenico Crolla's Pizza Royale 007

Domenico Crolla is a Scottish chef known for putting portraits into his pizza creations. He decided to create the Pizza Royale 007, though the producers of the James Bond films did not commission it. It was a 12-inch pie, filled with lobsters marinated in cognac, caviar soaked in champagne, tomato sauce, Scottish smoked salmon, prosciutto, venison medallions, and vintage balsamic vinegar. To top it all, there are 24-k gold flakes. They are not to be taken home, however, as they are edible.

Bombay Brassiere's Samundari Khazana Curry

As the world was dancing to Nicole Scherzinger and the rest of The Pussycat Doll's Jai Ho (You are My Destiny) while celebrating the success of Slumdog Millionaire, Bombay Brassiere decided to create a curry dish fit for winners of Who Wants to be a Millionaire? Devon crab? Check. White truffle? Check. Beluga caviar in gold leaf? Check. There are also gold-coated Scottish lobsters, four abalones, and four quail eggs filled with even more caviar. All yours for $3,200.

Craftsteak's Wagyu ribeye steak

Wagyu beef is a sought-after item because of its high percentage of omega-3 and omega-6 fatty acids. Its genetic predisposition also allows it to have an acceptable ratio of monounsaturated to saturated fats. The best of the lot is the one from Kobe, raised in the prefecture of Hyogo in Japan. The cows raised here are fed with beer and are massaged regularly to ensure tenderness. A

full Wagyu ribeye in Craftsteak in New York was once served for $2,800. The restaurant is now closed, however, and replaced with Colicchio & Sons.

Zillion-dollar lobster frittata

Omelettes are so easy to cook. All you need are some eggs, along with any other food that you wish to use as an ingredient. In Le Parker Meridien Hotel in New York however, the restaurant called Norma's took a giant leap forward by adding lobster claws and 10 ounces of Sevruga caviar into six eggs. The result is the thousand-dollar omelette, or as the restaurant has advertised it, the zillion-dollar lobster frittata. A scaled-down version features only 10% of the caviar. As only an ounce is included, the restaurant only sells it for $100. The full version of the frittata has been sold only about 12 times, while the smaller version is ordered around 50 times a year.

Westin Hotel bagel

It may just be a bagel, not that different from what you usually have for your breakfast. Then again, this creation of Frank Tujague, the executive chef of Westlin Hotel in New York, includes a small amount of white truffle cream cheese and goji berry-infused Riesling jelly that has golden leaves. The price buster is the truffle, as this Italian fungus is one of the most expensive food items in the world.

Mattake or Matsutake mushrooms

The mattake, or matsutake, mushroom is the most expensive mushroom in the world today. This is a highly coveted mycorrhizal mushroom that can be found in Asia, North America and Europe, particularly in Japan, China, Korea, the US, Canada, Finland and Sweden. The most popular is the one associated with the Japanese Red Pine. It is usually hidden under fallen leaves on the forest floor. While simple to harvest, it is extremely hard to find. The annual harvest in Japan is less than a thousand tons only.

First Published on August 30, 2015 12:07 am


Source: Most expensive food items in the world

Saturday, 29 August 2015

A shed load of top cuisine in Anglesey

Scousers dishing it out: Liam (right) and Ellis Barrie outside the Marram Grass. Photograph: Iain Watts/Caters News/PA

It's a one-time chicken shed on a Welsh caravan park, with half-wood, half-breeze block walls and a corrugated iron roof.

Not quite the type of place you'd expect to be bracketed with the culinary elite such as the Ledbury and Le Gavroche perhaps. But turn off onto a quiet patch of countryside in the south of Anglesey and you'll find the surprise addition to this year's prestigious Good Food Guide – the Marram Grass Cafe.

"There's something in the fact that it shouldn't work. It's a shed in the middle of nowhere," says Liam Barrie, who runs the restaurant with his brother, Ellis, when asked for the secret behind its success. "What right do we have to be providing good food?"

The brothers set up the cafe in 2010 on the caravan site established by their parents, partially as a payback to them by Ellis after he went travelling. There had been plans to turn the building into a toilet block for the caravan site, but they were abandoned as the restaurant became increasingly popular.

At lunchtime on the day after its inclusion in the Good Food Guide, the cafe was packed out with customers including day-trippers from around the region as well as, of course, caravaners who can look forward daily to something that bit more special than a supermarket meal heated up on their gas hobs.

The restaurant puts an emphasis on local produce, with a menu that ranges from carrot, almond and tea-soaked raisin soup through to locally caught sea bass with foraged Anglesey samphire, as well as other mains based around local oysters, lobster with herb and lemon crust, and rump steak with local chard and sweetcorn. A typical dessert is Eton mess made from local fruits and home-made marshmallow.

Among contented customers were Chris Faircliffe and his wife, Emily, both NHS workers from Holywell who were visiting Anglesey and decided to take a detour to the cafe with their children after hearing about its success on the radio. "It's just a really beautiful, simple idea ... isn't it?" he said, tucking into a signature plate of fish and chips. "The fact that it's all incredibly fresh really just adds to it. I'd happily travel back here again."

Customers have already been making trips from as far away as London to sample the food, with the beautiful north Wales countryside a bonus. On a clear day customers can view the mountains of Snowdonia to one side, and gaze over green and golden pastures on the other.

For the brothers, connecting with the area was a priority from the start, although they were familiar with it from a young age. "Our parents slowly brainwashed us into being excited about caravan sites and when they bought the site I had just graduated as a surveyor, so I came to help them set it up in 2009," says Ellis, 25. Meanwhile Liam, 27, who was in Australia after cutting his teeth in the food industry working at Filini restaurant in the Radisson hotel in Liverpool, came back to develop the cafe.

"It was really hard to find local produce back then," said Ellis. "We were only 19 and 21 then, so two young Scouse lads knocking on farmers' doors saying ... can we have some of your produce? ... It took a while for us to establish strong links, but as it happens, we're also now seeing the emergence of a strong food group on the island.

"For us to be in the Good Food Guide is incredible. I mean, there are people like Gordon Ramsay there, people we would have looked up to as inspiration for food when we were kids and saw him on television."

Today, the Marram is a 40-cover restaurant that has grown from serving 30 diners a week to up to 2,000 covers. Around 100 people come through its tiny front doors at lunchtime to squeeze behind tables and into nooks around a bar area inside the "shed".

For Elizabeth Carter, the Good Food Guide editor, it is "an extraordinary find".The cooking had demonstrated "ambition and skill", offering "a simple recipe for success that not many manage to get so right". She added: "When one of the guide's longest-serving inspectors tipped us off about a restaurant in a shed on a campsite, our curiosity was piqued. And what an extraordinary find Marram Grass Cafe turned out to be.

"The low building with its corrugated iron roof may channel scout hut and air-raid shelter in equal measure, but the interior charms and the cooking show ambition and skill."

For now, the brothers are enjoying their newfound culinary fame, but plans are already in motion for expansion after the family recently acquired 14 acres of land right across the road from the site.

"The plan is to have a smallholding so we can start supplying our own produce. We also want to develop it in terms of an edible woodland-type set-up, opening up into little kitchen gardens and have an educational spine through it as well," added Ellis.

The tin-roofed hut is here to stay, however. "People have asked us over the years if we are going to get rid of it. Are we going to make it bigger? But what's important is the charm of the place. The simplicity is the key to it."


Source: A shed load of top cuisine in Anglesey

Friday, 28 August 2015

This local burrito was named one of the best in America

Another day, another national ranking of food. Food and travel website Thrillist recently named the best burritos in the country, and Brookline-based "mini-empire" Anna's Taqueria landed a spot on the sacred list.

(I'll wait as the Mexican-food enthusiasts of Greater Boston collectively shrug and nod knowingly.)

Thrillist compiled "The 33 Best Burritos in America" by "using trusted friends, editors, publications, and our own damn bellies," which seems like a fair enough methodology.

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"[Anna's is] now repping six locations in the greater Boston area, and locals speak of it in the same reverent tones usually reserved for David Ortiz," wrote the article's author, Kristin Hunt. "The tortillas are steamed with cheese, which might be inauthentic, but is also amazing."

It's not the first time Anna's has won national acclaim.

In the summer of 2014, Anna's was selected as one of 64 contestants in FiveThirtyEight's national Burrito Bracket, in which burritios were seeded according to region and VORB—Value Over Replacement Burrito. The Brookline location scored a 78 out of 100 in their data-driven assessment, as "a perfect starter burrito suited to all palates."

It should be noted, however, that FiveThirtyEight ultimately picked Boston's El Pelón Taqueria—and its fried plantain-filled burrito—as it's Northeast regional winner. And who are we to argue to with their advanced analytics.

A drink to go with that burrito?


Source: This local burrito was named one of the best in America

Thursday, 27 August 2015

US food blogger brings lesser-known Vietnamese dishes into limelight

Mark Wiens sits down at a restaurant on Vo Van Tan Street in a busy corner of downtown Ho Chi Minh City after ordering some grilled beef in piper lolot leaves.

"Bo la lot," he repeats after the chef lady in Vietnamese that is almost perfect for a first timer.

He lays out the feast, examining everything from the pieces of peanut on top of the sausage-like rolls, a side dish of raw vegetables and some red chili that has been chopped into tiny pieces.

Then he rolls everything up in a piece of rice paper, dunks the roll in a small bowl of fermented fish sauce, and takes a big bite.

Now you have to wait for him for 30 seconds as he makes a delighted face, and he will tell you how the combination tastes and what more is in there.

Wiens, a Thailand-based American food blogger, visited Vietnam last year and has uploaded nearly 30 such videos of the foods he tried, mostly in Ho Chi Minh City.

He has blogged about all of Vietnam's most popular foods like the iconic noodle soup pho, the big round crispy pancake banh xeo, and all-in-one baguette banh mi, but his favorites are not so well-known to outsiders.

Bo la lot is one of them.

"It has a real smoky flavor that makes it so good. And then being able to wrap it in rice paper and combine it with more herbs and chilies makes it even better," he said in an email.

The 29-year-old was born in Arizona, the US, but spent his childhood moving from France to Congo to Kenya with his Christian missionary parents before returning to the US for university.

His mother is Chinese-American and his grandfather was a Chinese chef, which he said makes him gravitate towards Asian foods.

"We definitely have some roots in food."

After he graduated in global studies, he traveled to South America and then around Southeast Asia before coming to Thailand, where he met his wife.

He started blogging seriously in 2013 with him and his wife traveling most of the time for the purpose. His wife Ying Wiens does the filming.

He is now uploading two videos every week on his YouTube channel, each providing viewers details about the foods, the atmosphere, how to eat, where to eat and how much it costs.

Nearly every meal includes an abundance of vegetables, which not only play an important role in flavor, but also in texture"

What possibly makes Mark Wiens the perfect flood blogger is he looks for place frequented by locals and eats the foods the way they do.

That's how his videos in Vietnam reach out well to both Vietnamese and foreigners.

His videos manage to highlight some main principles of Vietnam's food culture, like the habit of creating combinations.

His other favorites are two of the best examples of that mixed cuisine.

One is bun rieu, a vermicelli soup with a mix of seafood flavors that tastes best when eaten with various fermented and sour sauces, and com tam suon, which is broken rice with grilled pork chops, meatloaf, shredded pig skin, omelet, scallion oil, and pickles.

In his blog spot about the best foods he tried in 2014, when he also visited Hawaii, Tokyo, London, and Myanmar and traveled around Thailand, he listed chao vit, which is congee served with braised duck and a plate of herb salad, and oc, which is an exotic street food with snails and herbs.

I just can't get enough of the street food culture in Vietnam, and how dining on the sidewalk in the midst of action is such a common part of daily life"

Wiens said his biggest impressions about Vietnamese food are the prolific use of fresh herbs and the street atmosphere.

He said the first thing that comes to his mind when describing Vietnamese food is how well it utilizes fresh herbs and fresh vegetables.

"Nearly every meal includes an abundance of vegetables, which not only play an important role in flavor, but also in texture.

"And I just can't get enough of the street food culture in Vietnam, and how dining on the sidewalk in the midst of action is such a common part of daily life," the blogger, who has tried restaurants along busy streets, tiny, crisp banh khot pancakes in the middle of a wet market and omelet baguette in an alley, said.

Wiens said in his banh khot video that he loves it more than its bigger, more popular version, banh xeo.

"I would love to return and try more food. I would especially like to get into more regional and coastal Vietnamese food, and anything that includes seafood."

The blogger recently published an eBook guide about the Vietnamese food he ate in HCMC that is available for download for free.
Source: US food blogger brings lesser-known Vietnamese dishes into limelight

Wednesday, 26 August 2015

Britons abroad - What food and drink do we indulge on?

Study Vicky Karantzavelou - 26 August 2015, 09:45 Research carried out by hotel Club MAC Alcudia observed the eating and drinking habits of British tourist during the current holiday season. Snacks such as fizzy drinks and ice cream found to be most popular amongst holidaymakers.

All-inclusive hotel Club MAC Alcudia has produced revealing research into the drinking and eating habits of British holidaymakers.

With pre-holiday diets left at the airport, it would appear that British tourists are far more carefree when it comes to their diets abroad.

The top five drinks consumed by British tourist at Club MAC Alcudia this season have been San Miguel, Pepsi, 7UP, Fizzy Orange and Orange Juice, whilst Ice Cream, Roast Chicken, Pizza, Yorkshire Puddings and Roast Beef are the favourite food choices.

Club MAC is a family friendly hotel, which would explain the amount of Ice Cream and fizzy drinks enjoyed whereas the high volume of beer could be explained by the British mentality of relaxing and de-stressing on holiday.

Hotel Director Miguel Amengual explained: "We find that our British guests enjoy a 'home from home' experience when on holiday, which is why a proportion of our food and drink items are typically British.

"In ou r experience, British tourists love relaxing in the sun and enjoying time with their family taking part in hotel activities. However, when it comes to meal options and drinks they expect similar choices to what are available to them at home.

"We try and cater for them as much as possible whilst also providing theme nights which give them the opportunity to experience different cuisines and local produce."


Source: Britons abroad - What food and drink do we indulge on?

Tuesday, 25 August 2015

36 Hours in Nashville: The Food Scene

Continue reading the main story Video A Loveless Brunch in Nashville

In this excerpt from Travel Channel's new show, 36 Hours with The New York Times, Times' journalist Kim Severson enjoys a brunch at the Loveless Cafe in Nashville with hosts Kristen and Kyle.

"36 Hours," a television program inspired by The Times's 36 Hours column, airs Mondays at 8 p.m. Eastern on Travel Channel. The second episode, "Rockin' Nashville," dovetails with our column from last September.

Kim Severson, who writes about food for The Times, answers questions about the Nashville culinary scene.

Q. How does Nashville stand up as a culinary Southern hot spot when you compare it to places like Charleston and New Orleans?

A. It's important to think about the South as the Italy of America when it comes to food. That is, there is no place more regionally specific. The Creole canon of New Orleans is very different from the Cajun influence that comes when you head into the middle of Louisiana. In far eastern North Carolina, the barbecue will come from a whole hog and the sauce will have only vinegar and black pepper without a bit of tomato. In Georgia, there will be ribs and shoulder and even the brisket that is more prominent in Texas, all with a tomato-based sauce. So when we talk about the big culinary hitters when it comes to the great Southern food cities, it's hard to compare. But I will say that any higher-end Southern chef definitely has an eye toward opening a restaurant in Nashville these days because it is so dynamic and both the audience and good-quality meat and produce are there in abundance. The number of people from the high-tech sector, the country music industry and, increasingly, the Los Angeles music and film scene demand sophisticated food, but they also want it to be authentic. So you can get a great mix of smart takes on Southern standards along with dishes that push the envelope, with wine lists and cocktails to match.

With all the experimentation going on in Nashville restaurants these days, do you think some of the simple classic dishes are getting a) lost in the shuffle or b) getting a new lease on life, so to speak?

Both thoughts are true. With experimentation comes ridiculousness, but also brilliance. Nashville is known for something called hot chi cken, which is soaked in buttermilk and hot sauce, fried in a cast iron pan, brushed with cayenne oil and served on white bread and supermarket pickle slices, often in very bare-bones settings. I had a hot chicken homage at the gastro-temple called Cat Bird Seat made with fried chicken skin, Korean chile flakes and dill powder. It was great, but it made me want the real thing. Many chefs are simply doing good food based on great Southern ingredients, and there are good, old-fashioned meat-and-threes like Arnold's to be found in Nashville, as well as new but true interpretations of Southern food at places like Sean Brock's restaurant Husk.

What makes a good biscuit? What are the regional differences?

As we discussed, Southern food is regional and biscuits are really regional. Everyone's family made biscuits back in the day, so if you ask a Southerner for a definition of a good biscuit, you'll hear about how his or her mama made them. There are beaten biscuits and cream biscuits and biscuits made with lard or whose dough is so loose that they have to be set into a pan with an ice cream scoop. The biscuits at the Loveless Cafe, the restaurant featured in the Travel Channel episode, are particularly fluffy, and use more than one ingredient to give them their signature loftiness. They are a touch sweet but also a bit salty. And like most good Southern biscuits, they are mad e with self-rising soft wheat flour. But the key to a great biscuit, no matter the style, is this: It must be eaten hot.


Source: 36 Hours in Nashville: The Food Scene

Monday, 24 August 2015

Meet the new faces of world travel, from India to Africa

A British writer called it the 'Holiday Paradox,' the sense that a great vacation seems to pass so quickly, yet feels long in retrospect. We leave behind our daily routines and embrace the onrush of new experiences and sensations. Or we retreat to a familiar setting where doing as little as possible affords maximum relaxation. 

For Kenyan professionals exploring their own coastline or Mexican teens going overseas for a coming-of-age celebration, novelty and familiarity collide. Today, more people than ever before have the means to travel for leisure and are refining their own art of the vacation. We asked Monitor correspondents on three continents to give a sense of getting away in their respective time zones.

SUN CITY, SOUTH AFRICA

The narrow road leading to the resort slices through the heart of scrubby platinum country, lined by mines, dusty taverns, and clusters of glinting tin shacks. The resort itself is invisible until you are practi cally inside, when it appears suddenly – palatial hotels and manicured golf courses, and a glassy man-made lake with an artificial beach lapped by gentle waves.

If the resort seems out of place, however, that's intentional. When Sun City first opened its doors in 1979, it sat smack in the middle of one of apartheid's black ethnic "homelands" – a nominally independent country where South Africa's Calvinist legal codes did not apply. Visitors flocked from nearby Johannesburg – 100 miles away – for weekends of gambling and secluded debauchery. A bevy of Western rock stars, including Bob Dylan, Bruce Springsteen, and Bono, declared their refusal to play lucrative concerts there in the 1985 anti-apartheid hit "(I Ain't Gonna Play) Sun City," by Steven Van Zandt.   

"People used to say this was the Las Vegas of Africa, and I suppose it was," says Nokuthula Nkosi, a resort official whose father used to work the overnight shift as a maintenance work er here. "But now it's something very different."

Indeed, the end of apartheid quickly broke the spell of Sun City. Gambling and race-mixing were no longer illegal in South Africa, dampening the resort's appeal for thrill-seeking day-trippers. The resort scrambled to reinvent itself – in part by appealing to a new category of travelers, South Africa's rising black middle class, colloquially known as "black diamonds." It added a second golf course, a "five star-plus" hotel, and a massive water park – including that artificial beach – while doubling down on the gambling tables. 

On a recent morning, a Johannesburg advertising executive and his teenage daughter sit sharing an ice cream near the wave park, watching tubers bob past in the park's lazy river.

"Growing up, in the apartheid days, Sun City was the dream," he says. "It was multiracial. It wasn't part of South Africa; we all wanted to come here, but we never really imagined w e would." Now, he says, he visits four times a year, staying for a week at a time in one of the resort's luxury hotels.

Many of the black families who now vacation here are part of what Ms. Nkosi refers to as the "BEE crowd," referring to the black economic empowerment codes that helped propel many black South Africans to executive and management positions in the years after apartheid and created a new consumer class with a taste for travel.

"We like that it's kid-friendly and easy to get to," says another guest, who came from Johannesburg with her husband, a lawyer, and two young sons for the boys' school vacation. As she talks, she snaps a photo of her sons giggling on the back of a water scooter on the artificial lake. Behind them, two shrieking parasailors float by, and on the shore nearby tourists buzz past on Segways.

For many black South Africans, however, the end of apartheid not only unlocked white-oriented local destinations like Sun City, it also opened up the world – from Mauritius and Thailand to Madagascar – for summer touring.  

"You'd rather brag about an overseas holiday rather than something you've done locally," says Milette Kruger, a travel adviser for Pentravel, a national leisure tourism agency. 

One popular international destination is Mozambique, a country whose civil war, which formally ended in 1992, was stoked by the apartheid regime. Today it's largely peaceful, and more South Africans, blacks and whites, are vacationing there. 

But once there, their tastes often diverge: Many whites prefer "adventure" holidays including bush retreats and scuba diving, while black South Africans tend to fly to Maputo, the capital, for weekends of shopping and nightlife.

Still, even this distinction is breaking down with the rise of black diamonds, says Esme Pretorius, a consultant for Astra Travel, another agency. "I've been in the industry for awhile, but I have seen a change in what different ethnic groups like. I would say the line is getting blurred."

  – Ryan Lenora Brown and Kenichi Serino Correspondents 

NAIROBI, KENYA

When Esther Njeri went online to book a beach holiday for herself and her son, she was ready to settle for Mombasa, a popular choice for middle-class Kenyans on a budget.

Instead, she happened upon a deal at Turtle Bay Beach Club, a luxury resort that usually caters to foreign tourists, with prices to match. Ms. Njeri, a media professional, paid $495 for a five-day stay, a very steep discount from rates just two years ago. 

"Honestly, I expected to pay more," she says. "The problem is people assume the whole country is unsafe."

Terrorist attacks and travel warnings have sullied Kenya's appeal to Western tourists, who once flocked year-round to sparkling white-sand beaches. The number of foreign visitors is down 25 percent this year, dealing a blow to what ha d become a $1 billion industry that supports hotels, restaurants, nightclubs, and other small businesses.

But the decline in Western tourists may have a silver lining: Kenyans are booking summer holidays at fancy resorts that once seemed off limits, putting a new face on tourism in East Africa's largest economy.

"In a way, the travel advisories benefit Kenyans interested in local tourism because hotels have been forced to rely on locals to survive," says Rachel Muthoni, a travel blogger at Safari 254.

Edward Ngera, an interior designer, recently booked a trip with a group of friends to Lamu Island, a destination associated with wealthy jet-setters. Mr. Ngera and his party paid $1,587 for three nights at Forodhani House, a beachfront property that comes with a staff of five, including a chef. "They threw in a free night," he says.

The Sands at Chale Island Hotel, which bills itself as Kenya's only individual resort island, has had to adjust to the new reality. It previously had exclusive rights with an Italian tour operator. But now it's focused on bringing in Kenyan tourists who can book off-peak rooms for only $66 a night. "We had to adjust our prices to be acceptable on the local market [by] at least 25 percent," says Richard Glaser, a group marketing executive.   

Many middle-class Kenyans still prefer overseas travel; vacations in the United Arab Emirates, South Africa, and across Europe remain popular. But for quick getaways, Kenyans are taking advantage of competitive airfares and accommodations.

Lyra Aoko, a self-described content creator based in Nairobi, recently took a weekend trip with her boyfriend to Diani, south of Mombasa. The few people she did see at the coast, known as a playground for German, British, and Italian expatriates, were locals. 

– Josephine Opar / Contributor

ALIBAG, INDIA

Like many middle-class families in Mumbai, India's financial hub, t he Pardhales like to drive out of the city on weekends to one of the resorts that pepper the nearby hills and beaches. But last year they decided to take a different kind of vacation. 

The family spent a long weekend at Krishivan, a lush 12-acre farm a few hours south of Mumbai, where they traded the resort staples of television, table tennis, and 24-hour room service for more rustic pleasures. For the first time, the city-raised Pardhale kids – 11-year-old Deepti and 8-year-old Ajay – had the opportunity to cradle newborn chicks, watch a cow being milked, and pick mangoes from a tree. 

"They didn't miss their cartoons at all," said their father, Nitin, who took the family back to the farm this past April.

As disposable incomes and car ownership have grown in the past decade, urban Indians have been traveling more, including on weekend breaks. In recent years, some of them have begun looking for unique experiences, including a sampling of the farm life that their parents and grandparents left behind. 

And as farm-stays have cropped up around major cities like Bangalore, New Delhi, and Mumbai, they don't have to travel too far for a taste of rustic life – albeit a rather nicer version than that enjoyed by most farmers in India.

Village huts, after all, don't have air conditioners. 

India's newest domestic-travel trend is called agritourism, an industry label that can encompass a startling variety of experiences. The "farms" range from standard-issue hotels and bed-and-breakfasts, with bullock-cart rides thrown in to justify the label, to more immersive experiences in which vacationers can muck about with milking and planting trees or get a feel for agrarian life. 

At Banni Khera Farms, a large outfit in Haryana near Delhi, guests get to ride a tractor, spend a day with the local shepherd or potter, and watch folk dancers at night. At Farm of Happiness, a popular small-farm-stay seven hours fro m Mumbai, guests pound wheat into flour and go night fishing in the nearby river. 

"There are those who'd rather go to a hotel and sit back and relax and go to a pool," says Mumbai resident Candy Vaz DiSouza, who took her children to Farm of Happiness in December. "But this is something different, something you can't experience in the urban jungle. And the kids learned so much about our daily food."

Travel agencies say the trend remains small, although a few agents catering to international tourists now have farm-stays on their list. A couple of travel organizations such as Grassroutes also specialize in taking groups for "authentic" village experiences. But word of mouth and TripAdvisor remain the main ways in which tourists find these off-the-beaten-track vacations. 

The western Indian state of Maharashtra, of which Mumbai is the capital, has been at the forefront of the trend. Pandurang Taware, managing director of Agri-Tourism Development Comp any, which pioneered the idea in this region, says that the number of farmers who have signed on with his group has doubled in the past few years to 200. Last year, these farms received 330,000 visitors, most of them families on day trips. 

For farmers unable to survive on farming alone, agritourism provides a supplementary income that might save them from migrating to the city, says Mr. Taware, who worked in the tourism industry for almost two decades. Apart from collecting the fees for the visit, farmers get to sell produce directly to the customers, help the local economy, and gain new respect in the village for drawing educated visitors from the city.

But like Taware, many farm-stay owners are also former city-dwellers who returned to villages their parents had left. Farm of Happiness owner Rahul Kulkarni was a burned-out ad executive who decided to give farming a go on an ancestral patch. Sachin Baikar, who runs Krishivan in Alibag, is the son of a city doctor who worked as an engineer before deciding to turn "entrepreneur-farmer" on his grandfather's land. 

These farm owners understand their urban customers. Still there's an "expectation gap," says Kanwar Singh, whose family runs Banni Khera Farm. Thanks to the farm's proximity to Delhi, Mr. Singh draws both international tourists and Delhi day-trippers. (He finds the latter less enthusiastic about participating in activities. "They're happy to watch, take pictures, and upload them on Facebook," he says.)  

Well-off Indians used to having servants might take exception to being asked to pick up their own litter, he says, or expect the luxuries of a resort. Singh and the others often caution visitors about what to expect – whether it's erratic air conditioning or a ban on alcohol. Late nights, said Mr. Kulkarni, aren't conducive to "seeing the sunrise or the dewdrops on the crops."

Krishivan's website warns visitors about falling fruit and cr eepy-crawly insects. Despite these minor inconveniences, there's a good reason for families like the Pardhales to keep coming back: the food.

At Krishivan, meals include a local bread made from rice that's grown on the farm, eggs from the farm's hens, delicious coconut-filled dumplings made by the neighbor, vegetables from the garden, and a dessert made of mangoes from the orchard. 

"The taste you get from freshly picked vegetables and fruit," said Mr. Pardhale, "you can't beat that." 

– Vaishnavi Chandrashekhar / Correspondent

Diana Itzel Rodriguez, from Mexico, visited Prague, Czech Republic, with other girls celebrating their 'quinceañeras,' a coming-of-age event. COURTESY OF DIANA ITZEL RODRIGUEZ

MEXICO CITY

Diana Itzel Rodriguez couldn't sleep the night before her quinceañera, a coming-of-age celebration in Mexico and many Latino cultures when a girl turns 15.

But unlike her cousins and classmates who celebrated their big days by donning poufy gowns and dancing father-daughter waltzes, Diana was on an airplane, thousands of miles from her family and friends.

"I always knew I wanted to do something different," says Diana, now 18. So, along with 60 other girls, Diana boarded a plane – only her second time, and headed outside the country for the first time – in order to spend her summer touring Europe. She was so excited, and taken by the onboard food and entertainment, that she didn't sleep a wink. Jet-lagged after arriving in Paris, she got briefly separated from her group when they were at the Louvre, a favorite memory.

More and more girls like Diana are transforming their 15th birthday celebrations into summer travel experience s, from Caribbean cruises to Disney World trips and European tours. For Mexico's emerging middle class, it signals a preference for overseas travel, often for the first time, over a traditional one-night blowout. 

"I had no interest in spending that kind of money on a party," says Ana Lorenzo, who instead went on a Caribbean cruise with 29 family members to celebrate the quinceañeras of her daughter, Maria, and niece. 

Monserrat Machuca, a Mexico City travel agent, says quinceañera tours have existed for more than 50 years. "Upper-class Mexicans always had the opportunity to travel, for their quinceañera or for any reason," she says. But in the past five years demand for summer tours has also come from middle-class families.

Mexico's middle class grew by 4 percent between 2000 and 2010; some 44 million Mexicans, or about 40 percent of the total population, are now in this category, according to national statistics agency INEGI.

"There are l ots of operators doing this in Mexico, and all their trips leave full," says Beatriz Beristain, an executive at Grupo Travel. 

Her company began offering group quinceañera trips to Europe in 2005. Two years later, they started sending a second wave of girls each summer. This year they created a new option for those who couldn't afford a full month of travel: a two-week spring-break trip for half the price. 

"The girls get so emotional," says Ms. Beristain, who traveled as a chaperone on the spring-break trip this year. "They cry at the Eiffel tower; they cry at the Coliseum. They are just so overwhelmed to be there."

That was the case for Maria Cecilia Metz, who traveled across Europe last summer. "I was jittery from excitement every single day," she says, scanning through snapshots on her cellphone. Maria Cecilia had only one complaint: "The food was terrible," she says.

Three years after visiting Paris, London, Bruges, Frankfurt, Vien na, Venice, Barcelona, and plenty of cities in between, Diana still keeps her itinerary posted on her bedroom wall. "When I grow up and work, I will go back," she says. "I have to."

Maria Carmen Sanchez, Diana's mother, laughs at her daughter's choice of words. "She 'has' to return," she says. "I hope I can come [too]!"

– Whitney Eulich / Correspondent


Source: Meet the new faces of world travel, from India to Africa

Sunday, 23 August 2015

Food and drink – a ‘rally cry’ for Vietnam’s tourism industry

VietNamNet Bridge – The tourism and hospitality industries should shift their focus to the exceptional food and wine experiences from around the country to whet the global appetite for Vietnam as a top travel destination and entice more inbound visits.

 "It is no secret that people travel for great food and wine experiences," Chef Bobby Chinn, travel Vietnam Ambassador to Europe, told the China Spectator.

Food is the fastest way to promote the image of any country Chinn said, adding that incredible food and wine experiences are being served up every day throughout Vietnam.

Priority one should be a global campaign bringing together the real-life stories of travellers and sharing their stories through the creation of rich and compelling content that appeals to the tastes of international travellers.

Vietnam is struggling with a big perception problem and international travellers don't usually think of Vietnam as a place to have the ultimate dining experience, but rather most think of it is a nation of simple bland rice dishes.

When international travellers think of fabulous food and wine experiences the first countries that pop into their minds are quite naturally – France, Italy and Latin American countries such as Mexico.

However, the picture of the nation's culinary experience changes dramatically once travellers actually get a chance to travel through the nation and get a taste of the regional food and wine specialties.

There's the Com tam (broken rice) and Goi Cuon (spring rolls) from Ho Chi Minh City, Pho (noodle soup) and Banh Mi (Vietnamese sandwich) from Hanoi and Hue City's Bun Bo (rice noodles with beef).

In addition, Travellers rave over My Quang (rice noodles with fried pork and special soup) from the central region and Banh Khot (coconut-turmeric shrimp pancakes) from the southern Vung Tau province.

It is not necessarily about building elegant five-star restaurants or trying to create elegant over the top expensive dining experiences— it is about the quality of the produce and the care taken to prepare it.

Along these lines, Ho Chi Minh City has had some limited success putting food front and centre as the face of its tourism and hospitality industries. Most notably its southern fruit festival and the Am Thuc Dat Phuong Nam Festival have gone over well.

However, more needs done as there are not a sufficient number of festivals and the whole campaign needs to be carefully crafted from the ground up in a well thought out, coordinated and cohesive manner.

Policies need to be put in place to ensure food and drink consistently meets the highest of hygienic and safety standards. Standard pricing mechanisms need to be developed to insure economy and consistency is maintained.

An elaborate and far-reaching campaign that echoes around the globe must be launched and Vietnam should actively take part in domestic and foreign events to advertise to international travellers.

The marketing body also needs to stay abreast of the continual changes and trends in the tourism and hospitality industries so as to position the nation for the tourism of tomorrow.

This most particularly translates into special treatment for today's international traveller who demands an easier visa application process if a nation wants their business. They also want to be able to lodge their forms electronically and get quick responses.

The tourism industry needs to link to other professions said Nguyen Huu Tho, President of the Vietnam Tourism Association citing agriculture and seasonal fruit as a prime example.

"The majority of products travellers use during stays at hotels relates directly to agriculture— and hotels and restaurants could place fruits front and centre at high traffic venues to increase their brand awareness," said Tho.

VOV


Source: Food and drink – a 'rally cry' for Vietnam's tourism industry

Saturday, 22 August 2015

Explained: Why airplane food tastes so bad

Air travel in recent years has become a much more enjoyable experience. Not only are electronics no longer viewed as dangerous devices to be afraid of, but it's becoming increasingly common to encounter planes with Wi-Fi connectivity and, if you're lucky, TVs built right into the back of every headrest.

Despite such technological gains, airplane food remains one facet of the flying experience that has seemingly failed to evolve. As it turns out, there is a viable explanation behind the blandness and general 'meh' experience that one traditionally associates with eating at 25,000 feet.

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Writing for The Kitchn, Janice Lawandi — a PhD chemist turned baker — explains that the humidity levels one typically encounters when flying can do a number on your taste buds.

"Depending on the flight's altitude, the humidity levels can drop below 15 percent, which is less humid than a desert," Lawandi writes. "With less moisture available and a low cabin pressure, taste buds are much less sensitive to salty and sweet. More importantly, odor receptors can't do their job."

As a result, Lawandi likens the eating experience when flying to eating when one has a cold or stuffy nose, which is to say it's less than ideal.

Also contributing to airline food that tastes decidedly "off" is the noise of the aircraft itself. In a study published this past June in the Journal of Experimental Psychology, researchers found that individuals subjected to the simulated noise of an aircraft cabin had a tougher time recognizing 'sweet' flavors than individuals trying the same flavors in otherwise normal conditions.

Furthermore, there are cold hard logistical factors at play. When serving food to hundreds of passengers on a transoceanic flight, for instance, the food needs to be pre-cooked and re-heated.  Needless to say, not every type of food can retain its full flavor profile in such a scenario. Additionally, planes aren't necessarily equipped with the best cookware to begin with. On top of all this, remember that airlines are tasked with transporting you from point A to point B, not serving up delicious and unforgettable meals. Which is to say, airlines aren't exactly spending top dollar on food and ingredients to begin with.

As a final point, an insightful Quora answer on this very topic relays that when airlines account for all types of dietary restrictions, bland meals are inevitable.

Once you take into account the immense variety of dietary restrictions that airplanes have to cater to: vegetarians, vegans, pescatarians, allergies of all different varieties, spice-haters, lactose intolerance, pregnant women, people with suppressed immune systems, etc and you start to realize just what type of situation these airlines are in: being something for everyone. Ultimately, you have to hit the lowest common denominator.

Thankfully, though, there does seem to be some hope for a more flavorful flying experience sometime off in the future. Believe it or not, but there is a lot of ongoing research exploring ways to make airline food even just a tad tastier. And who knows, perhaps its just a matter of time before multi-hour flights actually become something travelers look forward to as opposed an experience most people dread.

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Source: Explained: Why airplane food tastes so bad

Friday, 21 August 2015

Food Truck Fest rolls into Everett on Saturday

Published: Friday, August 21, 2015, 12:01 a.m.

Usually you have to travel to Seattle for food truck nirvana, plus find a parking place. This weekend, the food truck feast is coming to you. About 20 food trucks will serve it up at the Everett Food Truck Festival from 10 a.m. to 4 p.m. Saturday on Colby Avenue between Everett Avenue and 25th Street. It's like a food court on wheels. But it's more than meal. Make a day of it. There will be kids activities, music and a beer and wine garden. Food trucks have come a long way from the "roach coach" image. The trucks are gourmet mobile kitchens. Fare ranges from comfort food to fusion. The chefs are social media savvy. Most have websites, Facebook and Twitter feeds with their menu and schedule. "I'm on the road all the time," said Snohomish County resident Jerry Dixon, 46, owner of the Seahawks themed Big Dog's food truck. Dixon said he was inspired by the movie "Chef," about a chef who loses his restaurant job and starts up a food truck. Dixon worked for the county, but he was inspired anyway. He bought the truck used and wasn't sure what his specialty would be until he pulled off the vinyl wrap. "It was Seahawks blue," he said. Bam! As for the speciality hot dog menu? "We sat around drinking beer and tried different hot dogs. That was the R & D." For more about the festival, visit www.everettfoodtruckfestival.com. Who's coming Food trucks at the Everett fest also include: Tokyo Dog: Japanese style hot dog that uses German style bratwurst and sausages with Japanese toppings such as nori, furikake, shichimi and miso; www.tokyodog.com. Ezell's Express: Wheeled extension of Ezell's Famous Chicken; www.ezellschicken.com. Where Ya' At Matt?: New Orleans soul food: gumbo, catfish, grits, red beans and rice, po' boy submarines, pecan pie; whereyaatmatt.com. My Sweet Lil' Cakes: Hotcakes made to order, stuffed with sweet or savory ingredients, served on a stick; www.mysweetlilcakes.com. Fez on Wheels: Flatbread, hummus, falafel; fezonwheels.com. Charlie's Buns N' Stuff: Burgers that pack a flavorful punch by a female-owned food truck that's an expansion of the gourmet hot dog and sausage cart, Charlie's Dog House, named after a little Yorkshire terrier named Charlie; charliesbunsnstuff.com. Jemill's Big Easy: Cajun cuisine; jemilsbigeasy.com. 314 Pie: Savory meat, fruit and veggie pies made with buttery crust; www.314pieseattle.com. Express Rolling Grill: Mexican fare; www.facebook.com/pages/Express-Mexican-Grill. Lumpia World: meat, veggie, lemon grass, sweet potato lumpia with sauces; www.lumpiaworld.com. Food truck dining tips Be patient. Many items are cooked fresh. Know what you want in advance. Menus are posted. This saves time at the window. If you're in a group, have everyone pick a truck, order a bunch of food and eat family style. Bring cash. Most take plastic but some only take cash. Leave some green in the tip jar. NEWSLETTER Weekend to-do list

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Source: Food Truck Fest rolls into Everett on Saturday

Thursday, 20 August 2015

Holladay couple launch permanent food truck park

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HOLLADAY — Inspired by their love of food trucks, a Holladay couple decided to open a permanent park where the trucks could congregate and be easily found.

Shelly Olsen said she and her husband Mark are "big foodies." So much so, that they have traveled from coast to coast following and trying different food trucks in the U.S.

"A vacation to us is going after and following some food movement or restaurant," Olsen said. "It became this adventure. We would travel and go to these different events that they had. … We just saw how amazing the food was and that it really was a culinary experience on wheels versus just fast food. We really had some of the best food in our lives on these trucks."

However, Olsen said she quickly found that it wasn't always easy to track down food trucks. After visiting Oregon and seeing the permanent parks for food trucks, the Olsens decided to bring the concept to Utah.

The Olsens said they discovered that food trucks weren't even allowed in Holladay, so they worked with the city council for several years to get the approval. An ordinance was passed on Sept. 19, 2013, allowing food trucks and a permanent food court in Holladay, and the Olsens purchased land to begin development for the park.

The Soho Food Park. Photo Credit: Shelly Olsen

They opened Soho Food Park on July 4 as a convenient space for food trucks to congregate so people could easily locate them, but also to provide a place for people to eat.

"With the food truck situation, a lot of times you are eating in your hands," she said. "It's not a very engaging or comfortable way of eating food. And so with our park, we designed it with the intention of creating a community for the trucks and for the patrons."

To eliminate the noise from the usual generators, the Soho Food Park is set up with electricity and has six stalls for the food trucks to park in. There is seating available for 100 people and the Olsens also have a permanent snow cone hut on the property.

Olsen said she and her husband personally screen all of the food trucks to ensure the food truck park has high-quality eats.

"We hope that the standards and expectations for the trucks will become what they are in other cities, where they're really a craft," she said. "We have some really incredible chefs and just passionate cooks that are doing some incredible dishes."

She said they have had a great response since opening the park and that it has become its own "unusual subculture" in Holladay. The Soho Food Park is located at 4747 S. Holladay, Blvd. and is open Monday through Saturday from 5-10 p.m. The Olsens hope to open for lunchtime soon.

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Source: Holladay couple launch permanent food truck park

Wednesday, 19 August 2015

'Food porn' censored: Why it's ILLEGAL to upload pictures of meals to Instagram in Germany

  • Federal court ruling found elaborate food to be artistic property of creator 
  • This means you need to ask the chef's permission before taking a photo
  • However, whether or not a meal is considered 'art' depends on its design 
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    Oktoberfest isn't far off - but visitors will need to be mindful that snapping photographs of their schnitzel or sausage and uploading it to the internet is actually illegal. 

    Pictures of meals served with the #foodporn hashtag may be popular on social media networks across the globe, but that is irrelevant to Germany's legal system.

    In 2013 a Federal Court of Justice ruling found elaborately arranged food to be the artistic property of its creator. Essentially, this means that you'll need to ask the chef's permission before taking and uploading a picture of your latest meal.

    A 2013 Federal Court of Justice ruling in Germany has found it illegal to Instagram photos of your food

    'An elaborately arranged dish in a restaurant can be a copyright-protected work,' explained Dr Niklas Haberkamm, partner at corporate law firm Lam pmann, Haberkamm & Rosenbaum (LHR) to Welt, reports The Local.

    He added: 'In such a case, the creator of the work has the right to decide where and to what extent the work can be reproduced.'

    So, in order to show off the culinary creation beyond the restaurant walls, you'd need the chef to okay it - even if the photo is just for Instagram or a blog and not intended for commercial use.

    However, a German legal services website, Anwalt.de, wrote in a post that whether or not a meal is considered 'art' depends on the meal's design.

    That means that posting a photo of your fast food takeaway, for example, is not likely to be a problem.

    However, the terms are a bit fuzzy and a German legal services website points out that whether or not a meal is 'artistically copyrighted' depends on its design

    Still, the website suggests being cautious - especially if you're frequenting an establishment that falls somewhere between world-class and worker's cafe.

    'If you want to be absolutely on the s afe side, you should probably ask the host or the chef,' the website reads.

    As it stands, however, there's been no precedent set of a chef actually suing someone for taking a photo of their food.

    But diners should remember that even if they don't run the risk of copyright infringement, restaurants are still allowed to forbid them from snapping pics at dinner.


    Source: 'Food porn' censored: Why it's ILLEGAL to upload pictures of meals to Instagram in Germany

    Tuesday, 18 August 2015

    New film set to reveal Israel’s biggest secret: its food

    It might seem absurd that an American filmmaker, who until five years ago thought falafel and hummus were the only ingredients of Israeli cuisine, would introduce the world to the dynamic Israeli food and culture scene. But documentarian Roger Sherman – who has won an Emmy, a Peabody and two Academy Award nominations – seems to be the right guy to whet the world's appetite for Israel's diverse and innovative dishes.

    "The reason I'm doing the film is because I found a food culture that no one in the world knows about. This is the best-kept secret," Sherman tells ISRAEL21c during a quick interview in the lobby of a Tel Aviv hotel before setting out to film final pickup shots for his documentary, The Search for Israeli Cuisine.

    Sherman discovered Israeli cuisine five years ago when he made an introductory visit to the country he's heard so much about in the news.

    "I was knocked out by what I saw, what I ate and how gorgeous the country is. Who knew that there was a gorgeous beach that runs the whole length of the country? Israel has incredible mountains and desert," says Sherman, who finally came for a visit at the behest of a foodie tour-guide friend.

    Roger Sherman's Florentine Films crew chowing down at El Babor restaurant in the Haifa area. Photo courtesy of Florentine Films

    Roger Sherman's Florentine Films crew chowing down at El Babor restaurant in the Haifa area. Photo courtesy of Florentine Films

    Sherman, married to the founder of influential gourmet food and wine magazine Saveur, says the country's culinary revolution is unknown to many because most foreigners only associate Israel with "political drama and biblical history."

    "They don't realize it's so much more. Israel has a food scene that I had no clue about, a restaurant scene that rivals New York, London and Paris. I think people are going to be shocked, surprised and very pleased with what they learn from watching this film."

    The two-hour PBS special is to be completed by October. Sherman admits that he has enough material for a six-hour miniseries but prefers to pack the choice shots into 120 minutes, leaving the remaining 150 hours of footage on the editing floor.

    Private backers as well as a successful Kickstarter campaign have helped support Sherman in the two-year researching and filming process. He interacts with interested would-be viewers via Facebook, Twitter, a blog and Instagram almost daily.

    "The primary audience is American public television but it will be shown around the world. American public television is a fairly high demographic of people who like to travel, and a lot of people that like to travel like to eat, and they like to see new things and explore the world," says Sherman. "It's also for people who like to open their minds even if they don't travel or are interested in surreptitiously going on adventures. And I think this is going to be an adventure."

    'Confusion food'

    The Florentine Films documentary tries to answer the question "What is Israeli cuisine?" To do this, Sherman's team crisscrossed the country, filming at more than 100 locations.

    While the question is simple enough, the answer is not clear cut.

    The film introduces audiences to the country's leading chefs, innovative farmers, home cooks, boutique winemakers, craft beer brewers, world-class chocolatiers, cheese artisans, restaurateurs, food journalists, street foodies and traditional bakers.

    Sherman filming in Jerusalem. Photo by Dorothy Kalins

    Sherman filming in Jerusalem. Photo by Dorothy Kalins

    Some of them believe Israeli cuisine can be defined as a hodgepodge of traditions while others say it's too early to brand the delicious concoctions being created at local eateries.

    "What we have here is confusion food. It's all mixed together beautifully: traditional spices, techniques, dishes that intermingle with all the influences. After [service in] the army we Israelis go to study abroad or [travel] to the Far East, India or South America. We get to know Thai and Vietnamese food, Mexican flavors. Some [return] and open restaurants. It all becomes Israeli food," chef/baker Erez Komarovsky says in the documentary.

     'Israel has a food scene that I had no clue about, a restaurant scene that rivals New York, London and Paris. I think people are going to be shocked, surprised and very pleased with what they learn from watching this film.'

    Chef Maoz Alonim of HaBasta restaurant is one of those against labeling Israeli cuisine as such.

    "So what is Israeli food? Domestic food. We have our inspirations from ingredients that used to be cooked here for hundreds, thousands of years. I really do not think that I serve Israeli food," Alonim says. "I serve domestic food again and again and again. And what makes it Israeli? Sure, I take fresh ingredients from Israel, and I can import the fresh oysters from Israel. But does this make it Israeli? No, that just makes it oysters that I really like."

    For Sherman, the American looking in, there is definitely a "something" that makes gastronomy in Israel different from elsewhere.

    He shows Israeli-American chef Michael Solomonov, a James Beard Award winner and guide for the film, stopping at a Yemenite grill in Tel Aviv where he is served 17 salads as an appetizer. The salads are an international sampling of Arab, Iraqi, Arabian, Moroccan, Russian, Eastern European, Italian, Turkish, Moroccan and Greek dishes – obviously, all made in Israel.

    Solomonov being filmed in the kitchen of Krav Sakinim (Israel's Iron Chef) judge Ruthie Rousso. Photo courtesy of Florentine Films

    Solomonov being filmed in the kitchen of Krav Sakinim (Israel's Iron Chef) judge Ruthie Rousso. Photo courtesy of Florentine Films

    "In America, it's identifiable. But here, people say it's too soon to have a cuisine. There are people that love the idea of a melting pot, everybody coming together. But there are also people who do not like this idea; they want to keep cultures separate," Sherman tells ISRAEL21c.

    "Israeli cuisine is the amalgamation of dozens of cultures that are taking remarkable local ingredients and either trying to stay true as much as they can to their traditions or updating and upgrading."

    A country with no kitchen

    Sherman contends that Israeli cuisine only came into existence in the 1980s.

    "You have a country that began with no kitchens in private homes because if you lived on a kibbutz, and many people did, you ate communally. And if you talked about enjoying food, people would slap you. 'We're here to survive, we're trying to create a country,' they'd say," says Sherman. "Until at least the mid- to late '80s, 'cuisine' was a four-letter word. You didn't mention it."

    Today, of course, Israeli cuisine is simmering in pots around the country – and even beyond. He points out that three of the best new US restaurants as chosen by Bon Appétit magazine are dedicated to Israeli cuisine.

    "Israeli cuisine is now proliferating, accelerating … in the past year, Israeli cuisine places have opened all over the world. Israeli cuisine is a force," says Sherman.

     Solomonov dining with Israeli celebrity chef Meir Adoni in Tel Aviv. Photo courtesy of Florentine Films

    Solomonov dining with Israeli celebrity chef Meir Adoni in Tel Aviv. Photo courtesy of Florentine Films

    The Search for Israeli Cuisine is not only focused on the kitchens of Israel. Sherman spotlights Israeli agri-tech and how Israeli farmers and engineers are changing the way the world eats.

    "This is another reason I'm doing the film. If you go back, Israel was a third-world country for most of its existence. Now, it's not just a first-world country but it is leading the world in many ways," says Sherman. "I don't think many people know that Israel's high-tech agriculture has changed the way the world eats beginning with drip-irrigation methods and going to seedless watermelons, cherry tomatoes, soon-to-be seedless lemons. Israelis know all this stuff but people around the world don't."

    Sherman says viewers will be flabbergasted to hear that "farm to table" and "locally sourced" are standard practice in Israel. "People will think that's fantastic because it's such a big deal in the US right now, what is your carbon footprint," he explains. "Here, the whole country is accessible in two hours."

    The Israeli people uncovered

    Eating is a sensory experience. And a food-focused documentary has to instill the enjoyment of cuisine through the big screen.

    "People who watch our teaser, which is five minutes long, say, 'Oh my God, that made me so hungry," Sherman says. "So if I can do that in five minutes, imagine what I can do in two hours. We're telling really interesting stories about people who are passionate about what they do. The people I have found have been wonderful in sharing their passion to the world."

    Israeli-American chef Solomonov takes viewers into the lives of everyone –Jews, Christians, Arabs, Druze and Bedouins — changing the food landscape of Israel.

    A sampler of Israeli cuisine. Image via Shutterstock.com

    A sampler of Israeli cuisine. Image via Shutterstock.com

    "Israeli cuisine reflects humanity at its best. People need to know that regardless of what they see on TV, regardless of their political stance, the best way to relate to Israel is through its food and culture," Solomonov says in the film.

    Sherman admits that prior to his visit here he "realized that I'd never thought much about the Israeli people. It became clear that most people I meet don't know much about the Israeli people either, and they're surprised at what I reveal."

    And that's why he doesn't see The Search for Israeli Cuisine as simply a foodie movie.

    "I'm calling this a portrait of the Israeli people told through food," says the same filmmaker who profiled preeminent restaurant owner Danny Meyer in The Restaurateur. "It's not a cooking show, it's not recipes; the food is at the heart of it but it's really about these amazing people doing these dynamic things."


    Source: New film set to reveal Israel's biggest secret: its food

    Monday, 17 August 2015

    Kevin Longa kickstarts food docu-series 'Taste'

    Kevin Longa's award-winning international food documentary series 'Taste' recently launched its Kickstarter campaign.

    Kickstarter promotional image for Taste

    Taste with Kevin Longa

    The crowd-funding campaign has already raised over $23,000 surpassing its original goal of $14,500.

    Longa's "Taste" series explores a side of food that most food-and-travel shows rarely exhibit. The biggest difference is that Longa focuses more on the people who make our food, rather than the food itself.

    Each 4-minute, web-based episode features a different story about a food entrepreneur - from bakers to chefs to farmers. Filmmaker Kevin Longa created the campaign to fund post-production for the "Taste: Europe" series.

    After graduating from UCLA, Longa traveled across Asia, Europe and the Americas with his camera. He filmed culinary entrepreneurs such as a man who ditched his job at IBM to resurrect the lost art of snail (escargot) farming in Vienna and a San Francisco chef who changes a young criminal's life through cooking. Longa has eight shortfilms lined up for his "Taste: Europe" series.

    While "Taste" aims to set itself apart from traditional food TV and food advocacy documentaries, Longa respects and draws inspiration from food storytellers who came before him.

    According to PBS's Joanne Weir (Cooking Confidence), she declares "Taste" is incredible filmmaking! This kid has talent!"

    And food advocate/documentarian Raj Patel (A Place at the Table, 2010) says "Kevin is a rare talent - a filmmaker ready to take risks and make the world right under our noses seem fresh and new."

    See more information about TASTE at their Kickstarter Campaign: http://tastewithkevin.com/kspage

    SOURCE: Kevin Longa


    Source: Kevin Longa kickstarts food docu-series 'Taste'

    Sunday, 16 August 2015

    Bulgaria: A Travel Bargain for Luxury Lovers

    Aug. 13, 2015 12:35 p.m. ET

    MENTION BULGARIA as a travel destination and most Americans respond by scratching their heads. Concealed behind the Iron Curtain for decades, my native country has an image that still suffers from the nation's past.

    And that's a pity. Because while there are plenty of Communist-era apartment blocks (I grew up in one), my husband, Paul, an American, and I think of Bulgaria as our own little secret. We return every year to see my family but also to soak up the beauty of the countryside and the mountains, enjoy the fresh, seasonal food and excellent wine, and spoil ourselves at luxury spas—all at a fraction of the price we would pay in Western Europe.

    This summer, for our fifth wedding anniversary, Paul and I drove south of my hometown, Sevlievo, for an hour or so to the Balkan Mountains. As our car wended its way up and over the low and gentle peaks, we passed through pine forests that the summer light painted several shades of intense green.

    On the other side of the range we headed straight into the Rose Valley. It was the peak of harvest time and the fields exploded with color and fragrance: Red, white, pink and yellow roses carpeted the valley floor and flowering purple lavender added a warm grace note to the heady perfume that filled the air.

    We stopped at the Damascena distillery, near the village of Skobelevo, where we learned how the bright pink and powerfully fragrant Damask rose is distilled into rose oil. Bulgaria's rose oil is prized for its quality and exported world-wide to be used in perfumes and cosmetics. We saw a group of workers unloading a truck, throwing plastic sacks stuffed with freshly picked roses to each other in perfect choreography, opening my eyes to how much muscle it takes to make just an ounce of rose oil.

    Tired and hungry, we pulled into tiny Starosel in the early evening and checked into a resort and spa, also named Starosel, set among the vineyards outside of the village. Paul wasted no time going to the spa for a pummeling by a burly policeman-turned-masseur, while I swam in the pool, sweated in the steam room and soaked in the hot tub.

    Over dinner on the terrace that night, the view of the vineyards and the mountains in the distance reminded me of Northern California. Bulgaria has a long history of winemaking and in recent years several new vineyards have opened up, with some, like the one where we were staying, offering tastings, tours and accommodations. I love rosé in summer and the $10 bottle we shared that night was delicious, with notes of strawberry and cherry.

    We'd booked a room for only one night, but the setting (and probably the wine) left Paul greedy for more. "It's beautiful here," he said. "Let's spend another day and enjoy the pool and the spa and just relax."

    I offered no objection. And so we stayed on another night, though we did get slightly more ambitious the following morning: After a leisurely breakfast, we drove to the nearby town of Hisarya for lunch and a walk among some Roman ruins we had all to ourselves.

    At the National, a local restaurant we remembered fondly from our first trip to Bulgaria together almost 10 years ago, the dishes, most of which cost just a few dollars, took me back to my childhood: shopska salad (tomatoes, cucumbers, peppers and onions topped with feta cheese); kyufteta (grilled meatballs) and lyutenitsa (relish made with peppers, eggplants, tomatoes and spices).

    After lunch we were too stuffed to move. Fortunately, a couple's aromatherapy massage (a steal at $60), a soak in the hot tub and more wine were all that we'd planned for the rest of the day.

    The following morning we continued by car an hour and a half south to the Rhodope Mountains, the tail of which extends into Greece. The Rhodopes are alleged to be the birthplace of Orpheus, the notoriously irresistible musician of Greek legend, and folk music traditions thrive in the pretty villages that dot the region.

    Driving high into the mountains, we came upon a medieval fortress known as Asenova Krepost. Its impressive—and impressively preserved—12th-century church looked impervious perched on the edge of a cliff. Farther along, we stopped at the 11th-century Bachkovo Monastery, where we lit candles for good health (just in case the spa treatments fell short).

    We ascended further up a winding, narrow road that took us deep into the Rhodopes to the so-called Wonderful Bridges—rock arches that are considered one of Bulgaria's natural selling-points.

    When we stopped to take it all in, the whole place felt untouched and isolated, the air pure. Bird song and a rushing creek were the only sounds. It reminded me of fairy tales and for a moment made me forget that they're not real.

    We finished our drive at Shiroka Laka, a small village set on a river deep in the southern Rhodopes, with beautifully preserved traditional stone houses with slate roofs. The area offers a number of family-run guesthouses, but we'd come to be pampered and so chose the Shiroka Laka Hotel, a luxury inn with a modern spa and beautiful rooms that start at about $50 a night.

    That evening, we drove to the center of the village to eat at a local tavern where musicians perform bagpipe music. But the tavern was closed and we returned to the hotel for a feast of fresh tomatoes, roasted peppers and fried local trout.

    We left in the morning, having heard not a single bagpipe. But I wasn't too bothered. It gave me yet another good reason to return.

    the Lowdown // Driving Through Southern Bulgaria

    Getting There: A number of major airlines offer flights to Sofia, Bulgaria's capital, from destinations in Western Europe. At Sofia Airport, you can rent a car from several agencies at counters in the arrivals area. A car is the most convenient way to get around Bulgaria. Drive defensively since Bulgarian drivers tend to overtake aggressively, sometimes even on blind curves.

    Staying There: Surrounded by vineyards and located near ancient Thracian temples, Starosel is an amazingly affordable high-end resort with a winery, spa and swimming pool. Rooms are spacious and decorated in an appealing rustic style (from about $60 a night, starosel.com). Shiroka Laka Hotel has beautifully appointed rooms, some of which have a view of the Rhodope Mountains. The hotel also has a spa and an excellent restaurant (from about $50 a night, shirokalaka.bg).

    Eating There: In general, entrees will cost $15 or less; side dishes cost about $3. In Hisarya, the National restaurant has a lovely summer garden and serves top-notch Bulgarian classic dishes including shopska salad and kyufteta (nationalbg.com). At Starosel winery, the restaurant offers tasty traditional appetizers such as ahchak. As a main dish, try a sach, which consists of vegetables, meat and cheese cooked with spices on a sizzling hot plate. Definitely have a shot of rakia, a fruit brandy ideally accompanied by a salad, or if you don't like hard liquor, order a bottle of Starosel wine. At Shiroka Laka Hotel, have the fluffy katmi (which are similar to pancakes) for breakfast and the local trout for dinner.


    Source: Bulgaria: A Travel Bargain for Luxury Lovers